Experience KPI Builder

The tool ingests a defined set of UX and business metrics and computes KPI scores to quantify the impact of digital experiences. Typical inputs include engagement rate, task completion, conversion rate, and time on task. It outputs per-metric values, normalized scores, and a composite KPI for comparing variants or time periods.
Conceptually, data is validated, normalized, and aggregated using a weighted model. You provide weights for each metric or rely on domain templates. Normalization maps each metric to a 0-100 scale to enable apples-to-apples comparisons across cohorts and time windows.
Who benefits includes product managers, UX researchers, growth analysts, and marketers seeking to optimize onboarding, checkout, or retention. Unique value comes from domain-specific KPI templates, scenario-based scoring, automatic data quality flags, and exportable reports for dashboards and stakeholder presentations.
Core features include input validation, support for multiple time windows, baseline comparisons, and deterministic outputs. Typical use cases include post-release evaluation, A/B test analysis, and ROI estimation for UX initiatives.