Web Planning Tool

The Web Planning Tool consolidates business objectives, audience models, content requirements, and information architecture into a single planning artifact. It guides teams from discovery to defined site structure and SEO foundations.
Core features include: required inputs such as goals, audience personas, content map, and IA depth; outputs such as a proposed sitemap, URL structure, metadata plan, and content inventory. Optional features include competitive benchmarking, localization planning, governance rules, versioning, and export options. The tool enforces consistency by linking business priorities to IA and SEO signals, and it highlights gaps between planned content and stated goals. For example, a 3-level sitemap must comply with a maximum depth of 3 and generate slug patterns from page titles.
Users include product managers, marketers, UX designers, and developers who need a reusable planning artifact that travels across discovery, design, and development. Unique value lies in aligning strategic goals with concrete IA and SEO outputs within a single tool, enabling export-ready briefs for stakeholder reviews and CMS planning.
Typical use cases include planning a new site, expanding an existing site, or reorganizing taxonomy to improve findability while preserving performance and governance.