Web Graph Tool

A precise tool for SEO analysts to map and quantify a site’s link graph, revealing structure, hubs, and potential optimization opportunities.

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About This Tool

This tool constructs a directed graph from crawl data, representing pages as nodes and links as edges. It computes centrality, reachability, and clustering metrics to reveal structural strengths and gaps. Conceptually, crawl data is transformed into a graph where edge weights reflect link importance and relevance. The platform then calculates authority-like scores, identifies hubs and bottlenecks, and highlights content silos. Outputs include a graph data model, centrality scores, and a summary report for SEO decision-making. Use cases include discovering orphaned pages, optimizing internal linking, and prioritizing crawl budgets. The tool provides export options for JSON, CSV, and DOT formats to integrate with visualization or BI pipelines. Unique value lies in combining graph theory with SEO-focused metrics to produce actionable insights rather than purely structural visuals. Typical workflows target site architecture optimization, content strategy alignment, and technical SEO audits. The tool supports historical comparisons to track topology changes after content updates or migrations, enabling trend analysis and impact assessment. It is suitable for enterprise sites with complex link structures and agencies performing site audits on behalf of clients.

How to Use

  1. Provide inputs: start_url, crawl_depth, include_subdomains.
  2. Configure optional weightings and metric targets if available.
  3. Run analysis to build the graph and compute metrics.
  4. Review outputs: centrality scores, graph structure, and summary report.
  5. Export data for external visualization or reporting.
How to use web graph tool

Frequently Asked Questions

Find Quick Answers

What does the Web Graph Tool analyze?
It analyzes a site’s link structure by constructing a directed graph of pages and links, then computes centrality, clustering, and authority-like metrics to identify key pages and opportunities.
What inputs are required?
Minimum inputs include the start URL, a crawl depth (e.g., 1–5), and whether to include subdomains. Optional settings adjust weighting and metric targets.
What outputs are produced?
Outputs include a node/edge graph in JSON, per-node centrality scores, a summary report, and a graph visualization data format for external tools. Exports support JSON, CSV, and DOT.
How can it improve SEO workflows?
By revealing link gaps, crawl inefficiencies, and content silos, it guides internal linking improvements, crawl budget allocation, and content strategy decisions with measurable topology changes.

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