Viewer AVS

The tool computes an Audience Viewability Score (AVS) for a website using input metrics such as monthly visitors, average session duration, pages per session, and bounce rate. It provides a single score (0–100) plus a component breakdown for engagement, reach, and retention to help SEO and analytics teams benchmark performance across domains. Conceptually, reach reflects audience size, engagement reflects on-site behavior, and retention reflects how well content retains users. The tool applies a transparent calculation with default weights, while advanced users may adjust normalization rules for specific verticals. Use cases include evaluating a new content strategy, prioritizing optimization efforts, and tracking changes over time. The AVS enables quick comparisons against peers or historical baselines and supports data-driven prioritization of improvements. Core features include metric normalization, a weighted scoring model, and an output breakdown suitable for dashboards and reports. Example: domain A with 500k monthly visitors, 180s avg session, 3 pages/session, 42% bounce, yields an AVS around 72 with Eng=0.66, Reach=0.65, Retn=0.50. This aids SEO vets and analysts in identifying whether engagement or reach is the primary growth driver and where to focus content or UX improvements.