Video Ads Tool

The Video Ads Tool analyzes paid video campaigns to forecast performance and guide budget allocation. It ingests campaign inputs such as platform, objective, budget, duration, and creative variants, plus optional historical benchmarks and currency. It outputs forecasted KPIs including reach, impressions, frequency, view-through rate, completion rate, click-through rate, conversions, CPA, and ROAS, accompanied by actionable optimization recommendations. The system supports multiple variants, currency localization, and cross-platform benchmarking to enable apples-to-apples comparisons. How it works conceptually is to map inputs to standardized ad KPIs, apply platform-specific multipliers, and run a forecast using historical data and attribution assumptions. It then surfaces uplift scenarios and recommended reallocations to maximize ROAS within the given budget. The tool benefits marketers, media buyers, and agencies by providing a data-driven basis for planning, budgeting, and mid-flight optimization. Unique value lies in cross-platform, currency-aware reporting, and exportable dashboards that translate complex metrics into decision-ready guidance. Core features include input validation, KPI calculation, forecast generation, variant uplift estimation, and report export. Use cases include planning new video campaigns, optimizing ongoing spends across platforms, and evaluating post-campaign ROI against benchmarks.