Unfollow Analyzer

Purpose & User Intent: The Unfollow Analyzer quantifies audience churn from unfollows across social platforms to help creators, brands, and agencies understand retention dynamics. It supports cross-platform comparisons and long-term planning, enabling data-driven decisions about content and posting cadence. Core capabilities include ingestion of platform exports, computation of churn metrics, and generation of actionable trend insights that can be shared with stakeholders.
Algorithmic foundations include daily unfollow counts, daily follower net change, and platform-agnostic retention metrics. Optional features provide cohort analyses by join month, smoothing via moving averages, and anomaly detection to flag irregular spikes in unfollows. The tool is designed for analysts who need repeatable, auditable metrics rather than qualitative impressions, and it supports export of results for downstream reporting.
Who benefits: social managers, growth teams, and analytics leads responsible for audience health and content optimization. Distinctive value arises from platform-agnostic calculations, clear churn signals, and the ability to correlate unfollow activity with posting data to identify potential drivers. Core features include data ingestion, metric computation, cross-platform comparison, cohort retention, anomaly detection, and export options. Use cases include monthly churn reporting, campaign impact assessment, and scenario analysis for content strategies.