UTM URL Builder

Build UTM-tagged URLs for campaign tracking in Google Analytics with this free calculator.

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About This Tool

This UTM Calculator helps marketers and analysts create properly formatted URLs with UTM parameters for accurate campaign tracking in Google Analytics. Simply enter your base URL and campaign details (source, medium, name, term, content) to generate a complete tracking URL. The tool validates all inputs, ensures URL encoding compliance, and provides a clean, copyable result with parameter breakdown. Perfect for digital marketing, social media campaigns, email marketing, and ad tracking.

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How to Use

Enter your campaign URL (e.g., https://example.com/product).
Fill in the UTM parameters: Campaign Source (e.g., google, newsletter), Campaign Medium (e.g., cpc, email), Campaign Name (e.g., summer_sale), Campaign Term (optional, for keywords), and Campaign Content (optional, for A/B testing).
Click 'Generate UTM URL' to validate inputs and create the tracking URL.
Copy the generated URL from the results section to use in your campaigns.

Frequently Asked Questions

Find Quick Answers

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns in tools like Google Analytics. They include utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Why use this UTM Calculator?

This tool ensures your UTM parameters are correctly formatted, URL-encoded, and free of invalid characters. It saves time and prevents tracking errors compared to manual URL building.

Are the UTM parameters case-sensitive?

Yes, UTM parameters are case-sensitive in Google Analytics. Use consistent casing (e.g., lowercase for source/medium) for accurate reporting. This tool preserves your input casing.

Need to run multiple calculations?

Create a free account today to unlock unlimited daily runs, access advanced parameters, save your history, and request custom features.

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