Mediathek SEO Tool

The Mediathek SEO Tool analyzes ARD Mediathek video catalog entries to assess how well they are prepared for search engines and multilingual audiences. It ingests either a catalog URL or a list of item IDs and returns structured results that help content teams prioritize improvements for discoverability and compliance.
Conceptually it evaluates metadata quality, including titles, meta descriptions, keyword coverage, canonical links, and structured data, and it assesses localization signals for languages such as de-DE and en-US. It computes a composite SEO score and surfaces concrete edits that align with established best practices for media catalogs.
Beneficiaries are SEO analysts, metadata managers, content strategists, and catalog librarians who oversee German media repositories. The tool provides consistent, reproducible checks across large catalogs, reduces manual audits, and improves SERP visibility, accessibility of content, and localization accuracy, enabling faster release cycles with reliable metadata.
Core features include input validation, per-item scoring, actionable rewrite suggestions, and export options. Use cases include pre-release metadata checks for new videos, periodic catalog audits, and localization campaigns; outputs include recommended_title, revised_meta_description, localized keywords, and a downloadable report suitable for stakeholder reviews.