Goal Builder for DV360

Aimed at advertisers and analysts, this tool models DV360 goals to guide budget allocation and bid strategies for programmatic campaigns.

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About This Tool

The Goal Builder for DV360 translates business objectives into DV360-compatible targets. It accepts inputs such as goal_type, target_value, budget, time window, and currency, and outputs a coherent plan.
Conceptually, it maps goals to DV360 bidding parameters, estimates forecasted outcomes by scaling historical data and seasonality, and produces pacing guidance to align spend with the campaign timeline.
Who benefits? Advertisers and agencies planning programmatic campaigns who need transparent, data-driven targets before activating DV360 line items.
Unique value lies in integrated goal-to-bid mapping, forecast confidence, and exportable results for DV360 imports; supports advanced inputs like audiences and inventory sources.
Core features include: goal type mapping, budget-aware forecasting, pacing recommendations, and structured exports for DV360. Use cases cover prospecting, remarketing, multi-bidder tests, and seasonal promotions.

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How to Use

Provide inputs: specify goal_type, target_value, budget, start_date, end_date, and currency; add optional audience_segments and inventory_sources.
Choose method: map goal to DV360 bidding parameters (target CPA/ROAS) and select a pacing approach.
Run calculation: tool computes forecasted impressions, conversions, cost, and a recommended bid.
Review outputs: examine forecast metrics, sensitivity to budget, and pacing suggestion.
Export results: save as JSON/CSV for DV360 import and stakeholder review.

Frequently Asked Questions

Find Quick Answers

What inputs are required?

At minimum, select goal_type, target_value, budget, start_date, end_date, and currency. Optional fields like audience_segments and inventory_sources enable more precise forecasting and DV360 alignment.

What outputs are produced?

Forecasted impressions, conversions, cost, ROAS, and a recommended bid are produced, along with a pacing suggestion. Results can be exported for DV360 imports or external analysis.

How accurate are the forecasts?

Forecasts rely on historical performance and fixed budget inputs, with simple seasonality adjustments. They provide a best-estimate range and include uncertainty notes when data is limited.

Which DV360 goals can be modeled?

Modeling supports conversions, clicks, and view-through conversions, with alignment to target CPA or target ROAS objectives. Complex multi-goal scenarios can be staged sequentially.

Need to run multiple calculations?

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