Ghost Viewer Auditor
Identifies and scores ghost viewers in web analytics for SEO and analytics teams, enabling quick filtering, reporting, and action on suspicious traffic.
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About This Tool
Conceptually, it computes per-session metrics (duration, pageviews, events) and compares them to historical baselines. Anomaly detection uses standardized scores and pattern checks across IPs, user agents, and geolocations. Data privacy considerations are baked in via optional IP masking and anonymization.
Key features include a configurable threshold, exportable reports (JSON/CSV), and a structured output that highlights suspected sessions. Use cases include site health checks, campaign attribution validation, and quarterly analytics audits. The tool is designed for analysts, data engineers, and SEO managers who need repeatable, auditable findings without heavy engineering work.
Unique value propositions: fast analysis on large datasets, transparent scoring logic, and easy export for integration with BI and reporting pipelines. It supports privacy compliance and can operate on common analytics exports, reducing time to actionable insights.
How to Use
- Provide inputs: data_source, date_range_start, date_range_end, and optional thresholds.
- Run analysis: execute the data processing and anomaly calculations.
- Review outputs: inspect ghost_viewer_score and the list of suspected sessions.
- Export report: choose JSON or CSV and download the results.
- Iterate: adjust thresholds or date range to refine results.
Frequently Asked Questions
Find Quick Answers
What is a ghost viewer in web analytics?
Which data sources are supported?
How is the risk score calculated?
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