Online ECV Calculator

The Online ECV Calculator estimates a website's Estimated Commercial Value (ECV) by blending traffic engagement and monetization inputs to produce a revenue based valuation. It supports ads based, ecommerce and hybrid models and outputs a USD estimate plus a component breakdown. Inputs include monthly_visits, average_pages_per_visit, ctr, cpm_usd, conversion_rate, average_order_value_usd, and monetization_model. The core logic applies standard monetization formulas and adjustable defaults to accommodate data availability. For ads, revenue derives from impressions and CPM; for ecommerce, revenue derives from conversions and average order value; a hybrid mode combines components at adjustable weights. The tool uses defaults when inputs are missing and clearly documents assumptions so analysts can validate results. Target users include SEO analysts, domain brokers, site owners, and marketing agencies who price sites for acquisitions investments or sales. Unique differentiators include a transparent formula set, scenario analysis with quick adjustments currency handling and export ready results. Outputs include est_ecv_usd and a breakdown with ad_revenue_usd and ecommerce_revenue_usd. The tool purposefully avoids UI or design details focusing on the logic data flows and decision support value.