Data Dive Amazon Tool

Analyzes Amazon marketplace data to help sellers, analysts, and agencies quickly spot trends, estimate demand, and benchmark performance.

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About This Tool

The tool ingests Amazon marketplace data or API-fed datasets and computes actionable metrics that reveal demand, pricing dynamics, and competitive positioning over a defined period.
Conceptually, it treats data as signals and derives estimates such as average daily sales, revenue, CAGR, and share of voice, then aggregates results into a clear narrative for decision-makers.
Beneficiaries include sellers, market researchers, and agencies who need repeatable, auditable outputs for reporting and strategy. Its differentiators include robust handling of missing data, explicit edge-case rules, and benchmarking across categories.
Core features include multi-field inputs, date-range selection, metric configuration, calculated outputs, and export-ready results. Common use cases include catalog evaluation, pricing experiments, stock planning, and quarterly performance reviews.

Save your calculation history with a free account

How to Use

Provide inputs: dataset_source, marketplace, date_range, and any asin or product list.
Choose metrics, granularity, and currency.
Run calculation to generate score and insights.
Review outputs and refine inputs for scenario testing.
Export results to CSV or JSON for reporting.

Frequently Asked Questions

Find Quick Answers

What data sources are supported?

Supports Amazon data via public product data and approved APIs. If an API is unavailable, the tool falls back to cached aggregates and clearly marks gaps.

What outputs are produced?

Produces a 0–100 score, structured insights, trend data, and an export-ready summary for reports and client deliverables.

How is SoV calculated?

SoV = product_sales over the period divided by total category_sales in the same period; higher SoV indicates stronger relative visibility.

How are missing data or gaps handled?

Missing inputs produce nulls in affected outputs and insert explanatory notes in the insights. Calculations proceed with available data and default assumptions where reasonable.

Is this tool free to use?

Yes, the tool is described as a free online data analysis resource for Amazon marketplace research.

Need to run multiple calculations?

Create a free account today to unlock unlimited daily runs, access advanced parameters, save your history, and request custom features.

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