Customer Lifetime Value Calculator
Quickly estimate your customer's lifetime value with our free online calculator, designed for marketers, analysts, and business owners.

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About This Tool
The Customer Lifetime Value (LTV) calculator is a practical online tool that helps businesses and financial analysts measure the long-term profitability of their customers. By inputting key data such as average purchase value, purchase frequency, and customer lifespan, users can quickly generate an estimate of customer value over time.
This tool simplifies complex financial modeling into an easy-to-use interface, making it accessible for both small businesses and large enterprises. It supports calculations with optional retention rates and discount factors for more precise results, suitable for marketing campaigns, sales analysis, and strategic planning.
Whether you're aiming to improve customer retention, optimize marketing spend, or forecast future revenue, this calculator provides reliable insights. The results help inform decision-making, budget allocation, and customer segmentation. Designed with user-friendly design and accessibility in mind, the tool is suitable for users with varying levels of financial expertise.
Use it to quickly assess customer lifetime value, compare different scenarios, and support data-driven growth strategies.
How to Use
1. Enter your average purchase value in the input box.
2. Input how often customers make purchases each period.
3. Specify the estimated customer lifespan (in months or years).
4. Optionally, adjust the retention rate and discount rate.
5. Click the 'Calculate' button to view the estimated LTV.

FAQs/Additional Resources
Find Quick Answers
What is customer lifetime value (LTV)?
How can I use this calculator for my business?
What do the retention and discount rates affect?
Is this tool suitable for all industries?
Can I save or export my results?
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